From Excel chaos to one central platform
K. Lyra-Lierse is an ambitious football club from Lier with a strong family and community character. The club runs on volunteers and supporters, with a cooperative model in which those supporters truly have a say. That very involvement also created a considerable administrative challenge.
From frustration and fragmentation to structure
Besides sporting ambitions, Lyra-Lierse puts a lot of focus on community work, youth development and participation. But with all those initiatives and volunteers came a major organisational challenge. The admin was spread across separate Excel files, mailboxes and tools, and the pressure fell on the shoulders of a handful of people.
The challenges before Clubwise
Sponsor data in Excel
One Excel file was shared between volunteers, but different versions circulated. That led to wrong sponsor information, duplicate follow-up and missed invoicing.
Fragmented invoicing
Invoices were scattered across mailboxes and tools. Following up payments was manual and time-consuming, with a high risk of errors.
Ticket sales at the box office
Supporters could only buy their ticket in person. That caused long queues and frustration at home matches, and there were no online advance sales.
No central overview
Data on members, sponsors, events and invoices was scattered. Making decisions based on figures was nearly impossible, and there was no insight into who attended.
The solution with Clubwise
Centralised sponsor CRM
All sponsor files, contracts and returns in one system. Everyone works with the same, correct data, with structured follow-up and communication.
Automated invoicing
Invoices are created from the system and payment statuses are always visible. Fewer errors, less work and more control over the finances. The figures also flow automatically to the accounting package.
Digital ticketing and scanning
Supporters buy online, receive a QR code and check in via the scanner app. Queues at the box office are a thing of the past, also for events and match dinners.
Roles, access and dashboards
Every volunteer only sees what is relevant to their role. Board members have real-time dashboards with sales, attendance and sponsor engagement. Older volunteers also get to grips with it easily.
The turning point. One older volunteer handled all the admin for the match dinners manually. An unsustainable situation, and a risk if that one person dropped out. Today it runs through Clubwise, and the whole team can help without any knowledge being lost.
"Clubwise has grown from a sponsorship tool into a complete solution for our whole club. Everything is now in one place, without the hassle of the past."
"We used to pass Excel files or documents around, but on which hard drive were they? Now everything is centralised in one system. We save time and can focus even more on football, our core business."
"IT professional frees sports clubs from administrative chaos"
Feature on Clubwise and K. Lyra-Lierse, made-in.be, February 2026 (in Dutch). The quote above comes from this article.
When it really mattered: 1,200 away fans ticketed in one weekend
For the cup match against Standard de Liège, Lyra-Lierse's away fans had to be able to buy tickets for the away section. No separate tool, no extra setup: the club's existing Clubwise platform did the job. An online ticket shop with a capacity limit and personal tickets, payment via Mollie, and QR scanning at the entrance.
"Ticket sales for the Croky Cup match against K. Lyra-Lierse went perfectly through Clubwise. No queues, no problems. Just smooth and professional."
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