From first ticket sale to sold-out stadium
KSK Heist chose Clubwise to bring its ticket sales online. What started with one cup match against KV Kortrijk grew in just a few weeks into a completely sold-out stadium for the round of 32 of the Belgian Cup against Antwerp FC, with seat selection directly on the stadium plan for the first time.
Growing step by step, without switching systems
A club moving to online ticketing doesn't want to change everything at once. KSK Heist started with one match, learned what worked and built on it. Every match added something: first online sales with QR tickets, then the regular league season, and finally a full stadium with fixed seats.
The most striking part: no new tool was needed at any point. The same platform carried a first cup match, a regular home match and a sold-out big fixture.
The first three matches, three milestones
KSK Heist – KV Kortrijk
The start. For the cup match against KV Kortrijk, supporters could buy a ticket online for the first time, pay via Mollie and receive their QR ticket on their smartphone right away. At the entrance the team scanned the tickets with the scanner app.
KSK Heist – Cercle Brugge B
After the cup came the league. A regular home match now also ran entirely through Clubwise: the same ticket shop, the same scanning, but now as a fixed part of the club's operations instead of a one-off event.
KSK Heist – Antwerp FC
The highlight. Against Antwerp FC, supporters chose their own seat on an interactive stadium plan for the first time. Free, taken and reserved seats were visible at a glance, and anyone who chose a seat held it during checkout. That way no one could sell the same seat twice.
The result: a completely sold-out stadium, and ticket sales that handled the rush smoothly.
What was at stake
A big fixture with no margin
A cup match against a top-flight club draws far more people in a short time than a regular home match. Any mistakes in the sales are immediately visible.
Fixed seats
With a full stand, every seat has to be sold exactly once, and supporters need to know where they sit.
Crowds at the entrance
Letting a full stadium in within a short time requires fast, reliable checks.
How Clubwise handled it
One platform for every match
From the first cup match to the sold-out big fixture: the same system, without an extra tool or new setup per match.
Seat selection on the stadium plan
Supporters choose their own seat. The seat is held during payment, so double sales are impossible.
QR scanning at the entrance
Every ticket is unique. The scanner app checks in a fraction of a second, even with a full stadium.
A big fixture coming up too?
Request a free demo and discover how Clubwise handles your ticket sales, from the first online sale to a sold-out stadium.
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